With over 20 years of experience in B2B (and B2C) Ecommerce and 30+ years of experience in ERP, Andrew Rogencamp has unparalleled experience in this subject matter. Over 8 episodes, Andrew explains B2B ecommerce and also speaks to some of Australia's leading B2B ecommerce companies.
There's B2B, there's B2C, and that's all folks. Right? Wrong.
You might never have thought of B2B in terms of ice cream, but believe it or not, there are distinct flavours out there (luckily not 31 - more like two!)
In this, our kick-off episode, Andrew explains what the different flavours of B2B are, how to work out which you are, and why understanding the difference is so important.
In episode 2, Andrew talks with Jason Anderson, General Manager of Brisbane-based email marketing specialists, Andzen.
Andzen consult on everything to do with Email Marketing, including platforms, methodology, and best practice for businesses of all sizes.
As Jason explains, email marketing is very well suited to both B2B and B2C businesses, with an increasing focus these days on intelligent automation.
Andrew Rogencamp talks with CX expert Danny Phillips about the ins & outs of Customer Experience. eCommerce is an important piece of the CX puzzle, and can help you give your best customers the kind of experience they really deserve. Retention is often a much better investment than acquisition - and when it comes to retention, CX is the key.
Andrew unpacks the importance of eCommerce in our rapidly changing world, especially within the context of COVID-19. You'll get insights into the current state of eCommerce, as well as B2B and B2C observations from out in the market.
Andrew also chats to Wroxton Innes, Managing Director of Saddlery Trading Company. 'Rocky' is uniquely poised to give an account of his experience - not only as a B2B Wholesaler / Distributor, but a B2C Retailer as well.
Let's talk about the 'holy trinity' of commercial strategy – Sales, Marketing, and Digital. A very important interplay exists between these functions in any business – and if not, it should!
This month Andrew draws on veteran strategist Paul Munkley's experience with businesses that thrive (or DON'T) based on their approach to this all important triangle.
It may be 2020, but in the B2B eCommerce world, there are still PLENTY of orders being sent to suppliers as PDFs. Which means there are still LOTS of human employees sitting around keying orders into ERP systems, when they could be adding so much value elsewhere.
In this episode, Andrew chats to Product Manager Aaron Rasmussen about Lucy - a sales order automation tool that handles purchase orders for businesses who are tired of paying smart people to do data entry.
This month on The eCommerce Experience, Andrew interviews Olivija van Heerwaarden from wholesale distributor CWM Homewares. Representing well-known brand Ecology, CWM have found themselves pivoting to a more direct model of sales over the past 6 months of COVID, and really leveraging their strong B2B eCommerce game in the process.
This month on The eCommerce Experience, Andrew chats to Bri Vernon-Cox from Bunzl Safety about the power and intricacy of B2B eCommerce. Diving deep into all the complex business rules and capability Bunzl's got under the hood, it becomes obvious that a sophisticated and robust eCommerce platform is the only way to keep things running smoothly, in a way that presents simply to the end user.
